10 Great Reasons to Become a Partner

1. Support an exciting motor racing talent

Aged just 31 – young for the world of sportscar racing – and despite having already achieved considerable success, Sam Hancock has the greatest years of his career ahead of him.
He is on the cusp of major sportscar racing success and this is your chance to join him on his journey as he attempts to fulfil his boyhood dream of winning the Le Mans 24 Hours - one of motorsport’s Holy Trinity of races, alongside Monaco and Indy, at which all drivers want to triumph.

Whilst Sam’s schedule includes a variety of events from different racing series around the globe, the audience demographic for his ‘type’ of racing remains substantially the same – and very attractive.
Typically ABC1, affluent, intelligent and passionate, sportscar racing fans tend to be predominantly male and highly knowledgeable about their chosen sport.

Only the Monaco Grand Prix enjoys a heritage as rich as Le Mans, but there is no greater test of man and machine than the ‘24hrs. Whilst many sports offer excitement, passion and energy, few can rival the glamour most naturally associated with motor racing and fewer still are underpinned with strong core values such as team work, endurance and sheer human endeavour. A partnership with an endurance sportscar racer like Sam will allow you to weave these values into the very fabric of your brand and the culture of your company.
NO RACE ON EARTH ATTRACTS A FINER COLLECTION OF PRESTIGE CAR MANUFACTURERS AND PREMIUM BRAND SPORNSORS AS LE MANS. FULL STOP. Sportscar racing’s exceptional history – and specifically that of Le Mans – is rich with victors such as Jaguar, Bentley, Porsche, Ferrari, Ford, BMW, Audi, Maserati, Aston Martin and Corvette, to name but a few. A partnership with Sam allows you to immerse your brand into all of these names and develop your own place in the future history of this great race.

With a schedule that incorporates some of the sport’s most prestigious events, Sam competes in front of hundreds of thousands of spectators and millions of TV viewers worldwide every year.
Events like the Le Mans 24hrs attract representatives from over 1000 separate media publications, so opportunity to generate vast brand awareness to a knowledgeable, impassioned audience is clear.

Entertain clients and suppliers, motivate and incentivise staff with superb VIP, access-all-areas hospitality opportunities at all of Sam’s races. You’ll be special VIP guests of Sam, hang-out with him through the day and enjoy pit-garage tours, grandstand seating, priority parking, a dedicated host and liaison etc, special dinners and functions, luxury accommodation – the list goes on!
Your hospitality program can be tailor-made to suit your exact budget and requirements, whether you prefer a full five-star package with helicopter rides and chateaux accommodation for ten executives; or simply a ‘posh picnic’ and a grandstand seat for two hundred factory workers!

The motor racing paddock is a networking mecca. Not only will you have the chance to explore new business relationships and possibly even cross-promotions with Sam’s other partners, but you will also have direct access to a host of key-decision makers and premium brands throughout the rest of the paddock.
Sam himself is well connected and a pro-active networker. He is highly experienced at adding value for his sponsors by helping to facilitate useful introductions. He will discuss with you your objectives and help implement a strategy to help you penetrate this valuable market that can otherwise be fairly ‘closed-shop’.

Studies have shown that consumers who are exposed to a brand that supports an athlete or event for which they have a particularly passionate and emotional connection, are far more likely to purchase products or services from that brand over any other competitor – especially so when the exposure takes place in a passionate, highly-charged environment such as at a race meeting.
So powerful is this phenomenon, that in motorsport it has spawned the now old adage: Race on Sunday, sell on Monday…

For maximum benefit, partnerships usually encompass all aspects of Sam’s career and schedule and do not vary from event to event, category to category.
However, there are clearly some fantastic opportunities for partners of a particular nishe or market, which may be spot on for some of Sam’s activities but inappropriate for others. For example:‘Dunhill’ is a quintessentially British brand built on a motoring heritage dating back to the early 1900’s. While Sam’s participation in the historic racing spectacular, The Good Wood Revival Meeting may be a superb brand ‘fit’, it may well be the case that modern sportscar racing in the American Le Mans Series is less appropriate. In this situation, Sam would be delighted to consider a more tailored approach to your partnership.

Setting up your partnership is easy and hassle free – upon signing all sponsors are provided with a dedicated liaison/host to take care of all logistical matters.
This may include production of stickers, full planning of hospitality programs and special events, promotional materials, exhibitions, functions, merchandise production etc. Sam and his team are absolute experts in these areas and can help you exploit maximum value from your hassle-free partnership.

Sportscar racing in general offers premium brand, world-class motorsport for a substantially lower cost than Formula 1. Furthermore, partnership with Sam offers flexibility to suit all budgets.
Partnerships range from as little as £5,000 to upwards of £250,000 and with a tailor-made benefits package, you can be sure to enjoy maximum value for money.
Sam is also as keen as you are to ensure that you receive a tangible return on your investment. He will discuss with you a suitable strategy to measure this and will suggest specific, periodic reviews of your partnership success.