Potential Partnership Assets & Benefits
Branding
Logo placement on:
- Sam’s race suit, crash helmet and racing car
- Team uniforms, pit decoration and support vehicles
- Website, press releases and marketing materials inc. posters and autograph cards
- Official Sam Hancock merchandise inc. Sam’s official cap, shirt and jacket (to be worn at all events & related functions)
Additional broadcast and on-site advertising opportunities:
- Facilitated by Sam Hancock Promotions with race organisers
- Televised signage opportunities for example: on-board camera, on-air interviews, opening & closing billboards
- Trackside-signage
- Advertising in official event programme
VIP Hospitality and Special Events
- Client, staff and supplier incentives
- VIP programs at both races and tests
- Special dinners, functions or product launches
- Track days, karting and high-performance driver training
Business Networking and Cross-Promotion
- Introduction and facilitation by Sam for business opportunities and cross-promotions with co-partners and other targets within the paddock
- Knock-on benefit of possible advertising/promotional after-spend by other partners
Ambassadorship and Endorsements
- Sam to professionally and conscientiously promote your brand wherever possible
- Sam to endorse products/services, assist in their promotion and if required, assist in their design and development (e.g. eyewear, watches etc.)
Photographic and Image Rights
- Use of associated imagery for advertising and promotions
- Use of Sam’s name, fame and likeness in all marketing materials, promotional videos and advertisements
Press and PR activity
- Energetic and ongoing PR campaign to promote your association to Sam
- Press releases, website, competitions, feature articles
- Specific PR functions to broaden touch points
Promotional Appearances and Speaking Engagements
- Special use of Sam for trade shows, parties, conferences, dinners, exhibitions etc.
- Use of Sam for photo shoots and video productions
- Possibility to also arrange for the display/use of a racing car/cars in special livery for the event
Website Integration
- Logo placement in Sam’s official website
- Editorial coverage
- Hyperlink from Sam’s website (and team’s where appropriate) to partner site
- Full identity and colour integration for primary partner
- Fan club and premium content opportunities if required
Onsite Sampling, Sales and Promotions
- Opportunities for paddock or spectator-enclosure points of sale
- Special race day promotions
- Facilitated by Sam Hancock Promotions with race organisers